Methodologies and Techniques


Different approaches based on the needs of the study:

Qualitative Techniques

  • Focus Groups
  • Mini Focus Groups
  • Mini Linked Focus Groups
  • Sequential Focus Groups
  • In Depth Interviews

Quantitative Techniques

  • Central Location Tests
  • Face to Face Interviews
  • On Line Surveys
  • Postal Surveys
  • Telephon Interviews (P&P, CATI)


  • CAPI, WATI
  • Observation Researches
  • Mystery Shopping
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